Winning in 2010: Online Outreach

From e.politics:

The variety of outreach outlets available to online communicators can be overwhelming, so let’s start with a few basic principles to help sort out the options.

Go Where The Audience Is...

Have a Clear Connection Back...

Content Supports Outreach...

Integration is Key...

Targeted and Scattershot Outreach Can Coexist Happily...

The Tools:

Online Social Networks...

Blogs...

Twitter...

Online Video...

Online Advertising...

Other Online Communities...

Getting People to Act on Your Behalf...

For instance, campaigns can ask supporters to:

Recruit new list members

Spread the word about a fundraising push

Promote a YouTube clip or blog post

Post content to MySpace or Facebook, turning their profile into a “virtual yard sign”

Link to the campaign from Twitter or their personal blogs

Attend real-world events (rallies, house parties) and invite their friends and family