WHAT DO YOU MEAN MY CAMPAIGN NEEDS TO BE INTEGRATED?

From Local Politechs:

Our reader brings up a good question. Integration and the level of integration means different things to different campaign managers. One thing for sure is that social media and other internet efforts on a campaign cannot stand alone in any campaign or organization. As such, I think each campaign should seek to four levels of integration - Team integration , Data integration, Communication/Message integration and Off/online integration. Let’s a take a closer look at each.