Twitter is NOT a Strategy

From e.politics:

The Twitter fixation currently sweeping segments of the news media and the political world (particularly on the Republican side) reminds me of those innocent days of the early web. Not to put Twitter down, because it definitely has valuable uses, but it’s just a tool — and if you don’t know WHY you’re using it, you’re probably not going to get much out of it.


For you or your organization, is Twitter a journalistic live-coverage tool? A platform for (very short) punditry? A reputation-builder? A way to connect with others in your field? A personal journal, broadcast to the world? An RSS supplement, a way to send out links to your own articles? A collaborative community-builder? A reporting system for distributed events (”someone just stole the ballot box at my polling place!”)? All of these and more are perfectly valid ways to use it, but each requires a different approach if it’s to succeed.