Fact Sheet on Youth Vote and Text Messaging

From the New Voters Project:

Across the board, text message reminders increased the likelihood of an individual voting by 4.2 percentage points.

Of the different messages tested, a short, to-the-point reminder was most effective, with a boost of nearly 5 percentage points.

In a follow up survey, 59% of recipients reported that the reminder was helpful, versus only 23% who found it bothersome.

Hispanics had especially positive feelings about the reminders.

At just $1.56 per additional vote generated, text messaging was extremely cost effective.