Debunking Six Social Media Myths

From BusinessWeek:

But before you take the plunge, bear in mind the many myths that surround social media.

1. Social media is cheap, if not free...

2. Anyone can do it...

3. You can make a big splash in a short time...

4. You can do it all in-house...

5. If you do something great, people will find it...

6. You can't measure social media marketing results...