The Basic Tools
Despite the difference in size between a national and a local race, most campaigns will still end up with the same three basic online elements:
A central hub, usually a website.
A way to stay in touch with supporters, usually through an email-based Constituent Relations Management System but potentially including Facebook, MySpace, Twitter and text messaging.
Online outreach, to influence the wider public discussion and recruit new supporters and donors.
Let's look at each piece in detail, with websites and CRMs covered below and online outreach a bit later.
Wednesday, September 30, 2009
Winning Online in 2010: Tools, Time and Resources
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