HOW TO: Launch Your Own Indie Journalism Site

From Mashable:

Downsizing, layoffs, newspaper and magazine closings have put journalism on the most endangered careers list. But hundreds of smart journalists are realizing the opportunity and using their connections, reporting savvy and deep knowledge of their subjects to start sites covering their familiar beats.

These bootstrapping indie journalists are learning to run their own small business, including tending to many details they never had to worry about before—ad sales, marketing, promotion, tech and design to name a few.

Here, five former mainstream media reporters share their tips and best advice for creating a startup journalism site.